Email Marketing and Artificial Intelligence

Email Marketing and Artificial Intelligence

Email Marketing have traditionally embraced new technologies and found ways to creatively apply them. While artificial intelligence (AI) is the latest example of innovative technology, it is fundamentally different because its potential effect on the overall marketing function is transformative. This is similar to the advent of the Internet decades ago.

Artificial intelligence holds great promise, and marketers are still learning how to use it effectively and integrate or use it to complement the processes they already use.

The state of email marketing

Sending emails has been an essential part of digital marketing due to its direct marketing approach and relatively low cost. And increasingly, email marketing functionality is becoming more sophisticated and data-driven.

Unfortunately, the sheer amount of data collected has made it nearly impossible for marketers to go below the surface when analyzing information and making decisions. Teams lack the experience and time to fully analyze and understand the data. In other words, marketers have become bottlenecks in the process.

Benefits of using AI for email marketing

Artificial intelligence significantly improves marketers’ ability to understand information, make complex plans, and execute on a scale that was previously considered impossible. In the future, AI could significantly reshape parts of the marketing function as organizations find new ways to apply it.

Data analysis with AI technology allows marketers to understand their audience at a deeper level. For example, it can study users’ behavior and measure their response to various marketing stimuli. The AI ​​can do this without human intervention during the entire process.

The benefits of implementing AI in email marketing are many, including the following:

  • Better analysis. In short, artificial intelligence can analyze a larger amount of data than humans. It can translate data into relevant, unique, and current content for each customer.
  • Discover the insights. Artificial intelligence can turn a fire hose of information into a source of knowledge and provide insights that would otherwise go unnoticed. Marketers can use deep learning to understand, anticipate, analyze, and act faster. This information can lead to smarter campaigns.
  • Best goal. The use of artificial data intelligence can lead to the creation of separate lists that receive the most interesting messages and valid offers based on your data. Smart email list targeting increases open rates, click-through rates, and ultimately conversions.
  • Predictive analytics. Artificial intelligence puts predictive analytics on steroids by making guesses, testing, and learning. It can identify opportunities for experimentation and even generate messages and builds for testing. “Next Best Offer” is a form of predictive analytics that helps organizations better assess customer spend; later, he can direct marketing efforts to involve customers in closing a transaction.
  • A / B Testing AI automates A / B testing, allowing marketers to better understand the difference between the various versions of an email.

Execution and Optimization

Email marketers are looking for ways to execute their plans. Machine learning can be used to automate and optimize many aspects of an email marketing program, such as content, response times, and frequency. Ideally, the AI ​​could predict the content (and offerings) that might change an individual customer, along with the best time of day and how often they are likely to get involved.

Go ahead

As AI is incorporated into well-known toolkits, it becomes commonplace and marketing campaigns become smarter and ultimately more personal. In the future, the technology will use past purchases, interests, and browsing behavior to set up automated campaigns to further increase your leads.

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