Marketing ROI and Location Data 2021

Marketing ROI and Location Data 2021

About the IAB Mobile Location Data Working Group: The Mobile Location Data Working Group was established to promote best practices, standards, data, innovation, reporting, and all issues related to the use of location data for devices mobile and multiplatform. The mission of the working group, which represents members from all parts of the mobile advertising ecosystem, is to promote the adoption and use of location data for superior advertising solutions.

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