Product experience management for dummies

Product experience management for dummies

The customer experience has become the heart of modern marketing strategies. Marketing experts have recognized that this factor represents the greatest differentiating factor for brands or retailers in currently very competitive markets. An appealing product experience is fundamentally important for an outstanding customer experience. Your customers can freely choose the channels on which they move and shop. It is therefore of the utmost importance to stand out from the crowd with always relevant and appealing product information.

Product Experience Management (PXM) tools are essential for the implementation, because you want to get involved in all sales channels and new marketplaces. Designing your product catalog so that your product offering appears in the correct format on every channel is easier said than done.

This book has been designed so that you will find solutions to these challenges in the following chapters.

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