The Skeptic’s Guide to CRM

The Skeptic’s Guide to CRM

Introduction

CRM is much more than a bussy  acronym that’s been tossed around the business and sales world for the past decade or so.

C-R-M STANDS FOR

CUSTOMER RELATIONSHIP MANAGEMENT

Put simply, a CRM system manages most of your critical customer information so that you can see it all in one place. But more than just storing and displaying simple contact info, modern CRM is a platform for building customer relationships. You can follow up via email or social media, manage tasks, track your performance, and much more without launching another app. And you can do it all on any screen, including your phone. Implementing the right CRM can have a dramatically positive impact on sales productivity, so your reps don’t just have the tools to better connect with customers, they have the time to built valuable sales relationships.

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