Digital Transformation of the Modern Marketing Leader in 2021

Digital Transformation of the Modern Marketing Leader in 2021

The Digital Transformation of the Modern Marketing Leader:

The digital experience is more important than ever. The power of big data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the foundation of modern marketing was not born yesterday.

Why do some marketing teams struggle to keep up? Difficult times like these will shed light on a very specific type of marketing leader. Those who inspire change in culture.

Changing is not easy. A complete transformation involving a whole team of individuals can be a mountain. Everest size obstacle. By raising operational problems and finding the right employees, the situation remains under pressure. No wonder the CMO post is known as the most dangerous job there is.

The (changing) situation of marketing

The transformation of modern marketing is a complete evolution of the marketing landscape. And it is not yet fully developed. In fact, he will never stop, slow down or sit down.

In response to the rise of digital, social, and mobile technologies and the rapid changes in the way everyone on the planet obtains and processes information, governments, businesses, and individuals are being challenged to adapt to the changes that are taking place.

As organizations want to stand out, marketing plays an increasingly important role in many organizations. Simple advertising campaigns and tactical approaches are no longer enough to gain new customers. CMOS sees the need to define the vision and path for true marketing transformation.

Because? Why accelerate business innovation cycles? Communication takes place around the world in milliseconds. Customers expect real-time service and support. At the same time, the global political and economic landscape has become more complex. As a result, CMOS needs new skills.

What happens if marketing changes?

The biggest driver for marketing evolution is the consumer. Customers’ expectations have increased. In response, modern brands need to deliver what the customer wants to stay competitive.

This is true when it comes to generating leads and retaining customers. As a result, we switched from the marketing mix and the 7Ps to the customer mix and the 6Ws. The focus is no longer on what we sell, but on whom we sell.

Key features of a modern marketing culture

How can today’s marketers facilitate this kind of digital culture?

1.With a developed team structure.

Modern marketing will work well in traditional hierarchical culture. When creative and innovative ideas are the biggest asset of a marketing team, they are the most successful marketing teams that accept contributions, communication, and collaboration in an environment that promotes equality in the workplace.

2. With advanced skills.

 The right culture will look for people with the skills needed for a strong digital marketing team. People who specialize in SEO, content management, website maintenance, ad writing, social media, data analytics, event planning, mobile strategy, graphic design, and leadership training are important. Many of the next generation marketers are well versed in a variety of skills and are hybrids. Modern marketing agencies and managers are also closing the skills gap with outsourcing. From video production to programming, there is now a wide range of essential skills. Few marketing teams will be strong in any area.

3. With a developed mindset.

 A modern marketing culture encompasses a very different set of values. Taking the initiative, interviewing, grumbling, wanting to experiment, failing, and learning: these are the ingredients of a strong and agile marketing team that can respond to the new expectations of the modern consumer.

4.Critical skills required for the transformation of marketing

Caren Fleit de Korn-Ferry and Brigitte Morel-Curran publish ‘Changing the CMO: Three Essential Skills to Meet the Growing Needs of Marketing Leaders.’ (No registration required.)

Caren and Brigitte argue that current GMOs need to go beyond brand building and even the voice of the customer to become strategic leaders responsible for measurable business results. They need to think bigger than ever and they need the skills (and relationships) to bring about organizational change. To become a CMO or to change marketing manager.

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